Measuring the Impact of DOOH: An Interview with Reveal Mobile
To learn a bit more about digital metrics in the OOH space, we spoke with Dan Dillon, Reveal Mobile’s Chief Marketing Officer
The origin story of Mia Oppelstrup’s data and analytics journey began with a passion for the planet. “I’ve dedicated my career to doing everything I can to fight climate change.” Mia was drawn to Volta because of its mission—to inspire an electric vehicle revolution. Working at Volta aligns with her own desire to create a greener, cleaner future for the planet.
Mia credits Volta with accelerating her career, while also taking it in an unexpected and fulfilling direction. When she started two years ago, Volta had a much smaller team. Despite its numbers, they thrived because the culture always went “beyond collaboration.” Mia partnered with the head software engineer to dig into the data and extract business insights. Through this process, Mia says she discovered her inner data nerd, which led to her becoming a Business Intelligence Manager at Volta today.
The Volta team has quadrupled in size since the company took off. Volta partnered with Sigma Computing, a data analytics company, to understand all the data that came with the explosive growth. “With Sigma we immediately saw a 90% reduction in engineering time required for reporting to our site partners,” said Mia. Partnering with Sigma also gave ongoing human support and training from real engineers, while helping Volta refine its data approach to target goals more effectively.
Volta recently surpassed 50 million free electric vehicle miles. Proof for Mia that her data-driven journey with Volta is headed in the right direction and truly making a lasting difference.
To learn more about Mia’s journey check out this video from Sigma.